Meaningful
growth starts
with strategy.

I'm Mikołaj Salecki, an independent digital strategy consultant based in Warsaw. I've been in this industry for over 15 years, working with ambitious brands across Poland and Europe. My job is to help companies build a stronger digital presence, sharpen their marketing strategy, and turn online channels into measurable growth. No agency markup, no account managers in between. Just direct work.

The work ranges from comprehensive digital audits and growth strategies to performance marketing, analytics, and AI-powered workflow automation. I've completed 80+ audits and shaped 140+ digital strategies for clients in e-commerce, FMCG, financial services, and media. In short: if it's digital and it matters to the business, it's in scope.

Four groups. E-commerce businesses looking to grow revenue through sharper positioning and sales mechanics. Brands and manufacturers who need full-funnel support, from awareness to sell-through. In-house marketing departments that want a senior strategic resource plugged directly into their team. And advertising agencies that bring me in for media strategy, e-commerce thinking, or technology decisions. The common thread is ambition and a willingness to act on what the data says.

I offer three models. A monthly retainer gives you ongoing strategic support, which works well for companies that want a senior digital partner available on a regular basis. A fixed-scope project is built around one clear deliverable: an audit, a strategy document, a campaign launch. For focused advisory or one-off sessions, I work on an hourly basis, fully remote. Most relationships start with a single project and grow from there.

It starts with a free discovery call. No agenda, no pitch. I ask questions, you share context, and by the end of the call it's usually clear whether there's a real fit. If there is, I send a scoped proposal within 48 hours. Onboarding covers access to your data, a few stakeholder conversations, and a review of your current setup. Delivery is iterative: you see early findings before the final output, so nothing comes as a surprise.

Analytics: GA4 360, Google Tag Manager (including server-side), Looker Studio, Hotjar. Paid media: Google Ads, Meta Ads, DV360, and programmatic (Criteo, RTB House, Adform). SEO: Ahrefs, Semrush, Search Console. AI and automation: Claude, Gemini, Perplexity, n8n, Make, custom AI agents, and rapid prototyping. I'm tool-agnostic. I use whatever solves the problem best.

Most consultants talk about AI. I build with it. Custom AI agents, automated content pipelines, n8n, and Make workflows that replace hours of repetitive manual work. The goal is not to replace your team. It's to give them leverage so they can focus on work that actually moves the needle. Clients typically see significant time savings across reporting, content operations, and lead qualification.

Honest answer: it depends on where you're starting. Clients who follow through on audit recommendations typically see a 20-30% improvement in core KPIs within six months. Longer growth strategy engagements have averaged 5× revenue growth over three years. I don't promise numbers I can't control. What I do promise is clarity on what's not working, a prioritized plan to fix it, and real support to get there.

Ask yourself a few questions. Is your digital strategy based on clear data and a coherent plan, or mostly on gut feel and whoever spoke up last in the meeting? Are you confident your media budget is going to the right channels? Could you grow faster if someone with outside experience challenged your current approach? If any of that resonates, a discovery call costs nothing and usually answers the rest.

Email me at hi@salecki.digital or call +48 780 607 707. You can also use the contact form on this page. I reply to every message personally, usually within one business day. If you'd prefer to book a time directly, just say so in your message and I'll send over a calendar link.